(Update: Reader Jason points out that Prime Video subscriptions (affiliate link) can now use your Amazon gift card balance too. Just check the box to ‘Use your gift card balance when available’. Cool.)
Amazon now allows using your gift card balance (affiliate link) to pay for or renew your Prime membership. I was able to edit my payment preference for my existing Amazon Prime membership as well by checking off that I’d like to use gift card if available. Neat little addition.
Hat tip to reader BA