Go Cards Launch (Happy Cards Competitor)

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Safeway recently switched their gift card rack from Blackhawk Network (BHN) to InComm. BHN also issues the popular Happy gift cards (gift cards that can be used across multiple brands) and Safeway frequently ran promotions on these Happy gift cards. It looks like InComm has launched a Happy Cards competitor called ‘Go Cards’. Some of the cards are as follows:

  • Go Celebrate:
  • Go Have Fun
  • Go Eat
  • Go Enjoy
  • Go Shop

Go Shop has Lowe’s & Bed Bath & Beyond which is probably the most interesting (and not listed on the Go site but carried by Safeway). Will be interesting to see what if any promotions Safeway/InComm run on these cards.

Hat tip to reader Roman





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