Southwest Airlines has launched a points subscription program. The options are as follows:
I’m not going to waste your time, the best deal is the 80,000 point option. Unfortunately that still works out to be 1.79¢ per point with all of the bonuses. Given the recent devaluation making points worth a base rate of 1.2¢ per point, even with the extra value you get from not paying taxes and fees on awards you still won’t hit the 1.79¢ rate.