Grant interviews Frank Kern, one of the most sought after direct response internet marketing consultants on the planet and talks with him about his approach to online advertising – something he calls intent-based branding. Mr. Kern created Behavioral Dynamic Response which is an automated marketing method that speeds up the sales cycle by customizing marketing messages based on a prospect’s behavior.
Kern started in the digital space in 1999 selling credit card machines online. After six years of trial and error he achieved his first real online success selling pet training manuals. After his business did $100,000.00 in a single month, he decided to start teaching people how he was making money online. And that’s how he got his start as a “marketing guru”.
Frank talks about intent-based branding and breaks it down into three very broad steps:
1. Carefully crafted useable content which is very magnetic to the audience you want.
2. Targeted audience views your content.
3. Then you retarget with offers that appeal to them and solves their problems.
Based on this formula, Grant and Frank discuss six questions for anyone advertising to identify and answer to help them shape their online messaging. Frank then shows Grant how you can take this raw material and shape it into a six-step process for developing an effective online marketing campaign.
Online advertising and internet marketing can be effective if you are delivering great content to the right audience. Do it this way and you will see a return on investment. And, Frank’s last piece of advice: if you think advertising just costs you money, try not advertising.
Want more great digital marketing and advertising strategies? Go to 10X Business Boot Camp October 5-7.
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Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the “25 Marketing Influencers to Watch in 2017”. Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, CNBC, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, Entrepreneur.com, and the Huffington Post. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.