You’re in front of a customer, now what? Grant gives you the four rules of sales engagement. Not knowing them means you’re missing out on deals every day.
In business, you must have a pipeline and a belief system that you can sell to anyone. Once you have become engaged you must:
1. Agree. No matter what a prospect says, you must agree. No matter how distasteful, how untrue. By agreeing, you pull them in.
2. Present. You must give them an offer and your proposal should have a figure and be presented with confidence.
3. Close. Wrap the deal up and get them to purchase.
When you get to the close, make sure you are with the decision maker. Qualify them and have a sense of urgency. Without urgency, there’s no point in doing the deal today, or tomorrow.
4. Follow-up. This is the holy grail of sales. Most people and companies don’t do this and it’s the most important thing there is.
Learn the rules and use the rules and make deals. Want to hear more? Join me at 10X Growth Conference 3 in Miami February 1-3.
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Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the “25 Marketing Influencers to Watch in 2017”. Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, CNBC, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, Entrepreneur.com, and the Huffington Post. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.